Airtel announces new prepaid plans with free Zee5 subscription: All you need to know

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HIGHLIGHTS

  • Airtel on Tuesday announced Rs 289, Rs 79 prepaid plans.
  • The Rs 289 prepaid plan ships with a free subscription to Zee5 Premium
  • The other newly-launched prepaid plan is a top-up prepaid plan which is used for extending the daily data limit.

Telecom brand Airtel has added two new prepaid plans to its list. The company on Tuesday announced Rs 289, Rs 79 prepaid plans. The Rs 289 prepaid plan ships with a free subscription to Zee5 Premium. The other newly-launched prepaid plan is a top-up prepaid plan which is used for extending the daily data limit.

The Rs 289 prepaid plan ships with 1.5GB data per day, unlimited calling to all networks along with 100 SMS per day. Apart from this, users will also get a free subscription to Zee5 streaming app and a validity of 28 days. Another plan announced by Airtel costs Rs 79. The prepaid plan also offers a free subscription to Zee5 and it has a validity of 30 days.

Talking about the new plans, Shashwat Sharma, Chief Marketing Officer, Bharti Airtel said, “With massive surge in consumption of digital content on smartphones, Airtel’s new prepaid packs make it simpler for millions of customers to access rich content from ZEE5 without having to worry about managing separate subscription charges. Our users can enjoy this exclusive content offering on Airtel 4G, which has been consistently rated as India’s top mobile network for video by global experts.”

Interestingly, Airtel also has a prepaid plan costing Rs 279, which offers same data and calling benefits as the Rs 289 but it provides an insurance cover worth Rs 4 lakhs from HDFC Life insurance cover. However what it doesn’t have is a free subscription to the streaming app, Zee5.

Commenting on the strategic alliance with Airtel, Manpreet Bumrah, Vice President Business Development & Commercial Head, ZEE5 India said, “During such unprecedented times, we urge all the citizens to stay home and stay calm, while we continue to serve the best of entertainment content across languages, genres, and a spectrum of devices. Our partnership with Airtel enables us to maximise reach by appealing to a large base of Airtel consumers present across the country. With this proposition, we are enhancing our existing relationship and reach through prepaid bundle & top-up plans further democratising access to world class entertainment at consumer’s fingertip.”

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