Google may start food delivery services in India to take on Swiggy, Zomato

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Google users in India may soon be able to place food orders directly through the search engine. Google has started testing food delivery services in India. A report by ET Now stated that Google’s food delivery business will allow users to directly make their orders on google.com and make their payment transactions directly.

Deliveries will be made by third-party platforms like Dunzo. As per the same report, Dunzo has been working on upgrading its systems to integrate menus, in pricing and preparation for Google’s food delivery segments launch.

Google may also collaborate with other third-party platforms for deliveries.

The feature is available in the US at orderfood.google.com. Users in the US can also place orders with the help of virtual Voice Assistant.

Anurag Katriar, president of the National Restaurant Association of India (NRAI) told ET Now that Google’s entry in the business will be a game-changer because there is no one as big as Google as far as search is concerned.

With Google in the food delivery market, Swiggy and Zomato may be in for some competition.

If the google delivery service materialises, users will be able to place food orders and customise menus on Google itself. This can be done by putting their addresses and partner services in the user’s area.

In related news, Google will invest Rs 33,737 crore for a 7.7 per cent stake in Jio Platforms. Reliance CEO, Mukesh Ambani in the 43rd Reliance Annual General Meeting said, “We are delighted to welcome Google as a strategic investor in Jio Platforms. We have signed a binding partnership and an investment agreement under which Google will invest Rs 33,737 crores for a 7.7 per cent stake in Jio Platforms.”

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