To make it easier for people to give money to their favourite organisations this holiday season, Google Searchhas added a “Donate” button to its knowledge graph.
The button allows users to contribute to the organisations directly when they search for US-based nonprofits. But for the button to appear, the nonprofits need to enroll with Google.
“Starting today, when you search for a growing list of US-based nonprofits, you’ll see a new ‘Donate’ option.
“Tap or click on Donate, and you’ll see an easy donation flow that lets you give to your favourite organisation as easily as you can look up its history, phone number, or website,” Google’s Product Manager Prem Ramaswami wrote in a blog post on Tuesday.
“We’re starting with organisations in the US across causes and locales who have opted in through Google for Nonprofits, and we hope that more opt in moving forward,” Ramaswami said.