Sony Master Series Z9G 98-Inch 8K HDR TV Costs a Whopping $69,999

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HIGHLIGHTS
  • The 98-inch model is priced at $69,999.99
  • The lineup consists of two 8K HDR TV models
  • Both models will be available from June

Sony this week announced pricing and availability of its flagship Master Series of televisions, as well as other TV models. The biggest highlight amongst these is the Sony Master Series Z9G lineup, which offers 8K HDR displays in sizes of 85 and 98 inches. The 98-inch model is priced at a whopping $69,999.99 (roughly Rs. 49.13 lakhs), which is its maximum suggested retail price (MSRP). This price pits the television against a few luxury cars in India, some publications noted, such as the Audi A3, BMW 3 Series, and the Mercedes Benz CLA lineup. Read on for details about the Sony Master Series Z9G lineup, as well as the other models the company announced.

Sony Master Series Z9G price, availability, and features
The Sony Master Series Z9G lineup consists of two 8K HDR TV models – the 85-inch model priced at $12,999.99 (roughly Rs. 9.13 lakhs) and the 98-inch model priced at $69,999. Both models will be available from June, and are powered by the company’s X1 Ultimate processor that is claimed to be optimised to handle the “33 million pixels of 8K”, and feature an 8K-specific algorithm that can detect and analyse each object in the picture. Sony adds that the Master Series Z9G will offer other technologies like Backlight Master Drive with full-array local dimming, 8K X-tended Dynamic Range Pro, as well as upcoming support for Apple AirPlay 2 and HomeKit.

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