The in-vehicle infotainment experience is set to change drastically over the next few years.Infotainment has always been a crucial part of the driving experience. But with the focus on improving vehicle safety, OEMs are having to explore alternative technologies – from voice to gesture recognition – to deliver a better and safer in-car experience.
As smartphone and smart home experiences have improved, expectations of the automotive experience have grown too. Voice recognition systems, such as those from Google and Alexa, have become central to a range of applications from smart speakers to lighting and heating. The convenience of smartphone applications are also helping to improve the user experience, with constant access to social media and emails.Acknowledging the demand for a better in-car experience, Amazon launched the Echo Auto – an aftermarket product designed to bring Alexa into the car.